One to one interaction saw the attendance of almost 30 students including the students from both first year and second year. The session was conducted to understand the career opportunities in the field of Marketing and Branding.
Mr. Amandeep also shared his career journey.
Followed by the one to one interaction, a guest lecture was held which was attended by about 100 students. The lecture provided gainful insights on how a brand is built in this digitalized world. Mr. Amandeep showcased some real-life industry brand videos like Tissot, Biba etc. which he has worked upon. He provided us information on how did the idea emerge for the brand, what was the business problem to be addressed through the commercials, what were the obstacles his team faced. He also provided on the structure of how an advertising agency functions.
He also mentioned why it so important for any current B- school aspirant to learn Digital Marketing irrespective of the specialization since Digital is the new trend. This was followed by the questions from students about the digital marketing and other marketing related career options. He provided information on how the conventional advertising is slowly becoming old school and is being taken over by digital mediums. He also spoke about how personal advertisement works on platforms like YouTube, Facebook, and other social media platforms.
The students at IFMR had a great learning experience in interacting with our alumnus.Businesses are born, but brands have to be built. Thus we are focusing on the latest aspects of brand management in various live projects, internships in our college.
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About the Author:
Viddhi Parekh
"First year MBA student studying at Institute for Financial Management and Research (IFMR), Chennai.
Student Representative of Markaholic-IFMR Marketing Committee."
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